VOICE OVER: Mr. Amitabh Bachchan / MODEL: Aeshra Patel / PRODUCER & DIRECTOR: Shivkumar Parthasarathy / DIRECTOR OF PHOTOGRAPHY: Mahesh Limaye / EXECUTIVE PRODUCER & ASSOCIATE DIRECTOR: Rahul Mayekar / ORIGINAL BACKGROUND SCORE: Sunil Bhatia / SOUND ANNA: Rajeev Kalbag / MODEL MANAGEMENT: Rafia Khan (Prime Aegis) / CAMERA: S. A. Basar, Rohan Madkaikar / EDITORS (Pixion): Sanjay Chavan - Online Edit, Shyamal Sahu - Online Edit / Super: Vikram Patil - Offline Edit / ART DIRECTION: Deepak Salunkhe, Trupti Tamhane / SPOT: Manjesh / CARPENTER: Virendra, Brijnath / UNIT PRODUCTION MANAGER: Vijay Devkar / SMILEY BALLS: Ghanshyam Patel (Maharashtra Book Depot Nx - Airoli) / CRYSTAL PROPS: Celebrations - Thane / ACRYLIC DUMMY: Viju Naik / MAKEUP & HAIR DRESSING: Abhishek Pathare, Sandip, Vidya / CAMERA EQUIPMENTS: Divya (Reliance Media Works) / CAMERA ASSISTANTS / Milan, Ram, Ganesh, Ramesh (Driver) / LIGHT MANAGER: Kishan Sangle / LIGHTMEN: Shailesh Ghoshalkar, Hari Chavan, Roju Ray, Babu Gluchait, Krishna Mahato, Ramakant Mahato / CATERING SERVICES: Om Sai Snacks, Sulochana Caterers / STORYBOARD ARTIST: Swapnil Jagannath Nilkanth / OFFICE ASSISTANT: Vijay Shinde / CAMERA TROLLEY: Munnu Yadav, Azar Mohammad / LOCATION: Mother Nature Studios - BHULLAR VILLA / EDITING AND GRADING: Pixion / SPECIAL THANKS TO: Y K Sapru (CPAA), Anita Peter (CPAA) / BIG THANKS TO: Rajesh Sawhney, Rahul Rasane, Shubhi Agarwal, Gautam Buragohain, Joe Rajan, Gurpreet Kaur, Vivek Sharma , Nimmi Seth, Milli Singhal, Murtuza Kagalwala, Ana, Vishal Chinchankar, Dinesh Bhogal / BROADCASTING: Reliance Big TV
On air from Sep 30, 2011 - Oct 13, 2011 on Reliance BIG TV - Channel No. 100
Featured in Times of India: Read the article here...
Breast Cancer Awareness Commercial
A worldwide creative to increase breast cancer awareness. To achieve the desired result, the general strategy was to portray the ad in a clean, professional manner. Over the course of several weeks, we utilized almost every skill set available, developing the script and storyboard, reserving equipment, hiring an actress. As the storyboard developed, ace cinematographer stepped in, to provide a polished and professional feel. The creative exceeded all expectations, by presenting Breast Cancer Awareness message in a clean and professional manner. The client was extremely pleased with the results, and in fact the ad’s success shot up significantly when Mr. Amitabh Bachchan volunteered to lend his voice for the creative. This creative was broadcasted on and by Reliance BIG TV to extend their support to this noble cause.
Million thanks to Mr. Amitabh Bachchan and a BIG thanks to Reliance BIG TV for being a part, showcasing and supporting such a noble cause. Watch > Miss India 2010, Finalist - Aeshra Patel in support of BREAST CANCER.
Project Type
Video Production
Status
Completed in 2011
Technology
Red One Camera, FCP, Lustre and Smoke